Influence buyers when they’re researching

This is next-generation branding. Powered by purchase intent insight, everything we do is targeted to the specific audiences who matter—and your brand is front and center.

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Buyers are 13x
more likely to buy from companies who have built a strong brand connection

According to Demand Gen Report, nearly 80% of IT buyers start their research journey through search. Consider this: Buyers are 278% more likely to search for you after seeing your branding* and 13 times more likely to say “yes” when they trust your brand. It’s time you got started:

  • Drive awareness with relevant and active audiences
  • Engage prospects with branded rich media content
  • Own share of voice to box out your competition
  • Leverage consideration and preference to fuel your go-to market strategy

Your spend goes farther because we exclusively target active buyers. Our proven range of data-driven display and richer offerings put you top-of-mind with the prospects you want.

With proactive intent-powered branding, you cover the audience that matters to you at the time and in the ways that matter to them.

* Source: Specific Media

A comprehensive guide to TechTarget’s brand portfolio

Our rich portfolio spans four distinct product families, each designed to help marketers achieve a different set of goals. Download this guide to learn how these solutions can work for you.

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