The only European event focused solely on B2B tech marketers making the transition to data-driven marketing.
This event will primarily feature panel discussions with your marketing peers discussing their successes, failures and plans as they put new types of data in the middle of their marketing strategies.
At this event, you’ll hear honest truths about B2B tech companies in EMEA that are using data to drive pipeline, build new relationships with sales and deliver channel success.
Registrieren
Please join us for our 8th annual London ROI Summit and have the opportunity to:
- Hear from tech marketing thought leaders on the next generation of data-driven marketing
- Network with 100+ of your technology marketing peers
- Get actionable advice on how to use data to drive pipeline, form new relationships with sales and build better ABM and MQL strategies
- Obtain IT purchase insights direct from the source and more
St Paul’s – 200 Aldersgate Conference Centre
etc.venues St Paul’s, located at 200 Aldersgate near St. Paul’s Cathedral and The Barbican, is a state of the art conference centre for hosting a range of larger events and exhibitions.
Agenda
Tuesday, 16 May, 2017
8:30
Registration and Breakfast
9:15
The Present Reality of Data-Driven Marketing in Europe
9:45
How is data changing EMEA MQL/SQL/pipeline development?
- Reformulate content strategies to get higher performance and greater pipeline yield
- Design nurture streams that get prospects to higher scores, faster
- Take greater ownership of the BDR/inside sales relationship and performance
This is where marketers are supposed to make a difference to pipeline, but because of issues we are painfully aware of (old databases, not enough content, un-implemented tools), it has not lived up to its promise.
This session highlights how marketers are turning the corner and using strategic data and tools to:
10:20
How is data changing marketing’s relationship with sales?
- Play a role in prioritizing sales efforts for areas like early pipeline opportunities, industry segments and new rep territory accounts
- Give sales greater insight to lift the engagement of opening calls or emails
- Direct BDR teams to a clearer role in the pipeline process and in digital marketing
Data analyses are offering new ways to make marketing insight more valuable to the sales effort, from the EMEA MD to the newest rep. In this panel, marketers will discuss organizational and data tactics they are deploying to:
10:55
Networking Break
11:25
Review of Real-Life Tech Buying Projects
At each of our previous seven ROI Summits, attendees have enjoyed the talks of tech buyers to understand their decision-making. This year, we pair ComputerWeekly.com IT decision-makers with the digital details of their research to learn how projects unfold across online and within the buying team.
12:05
GDPR – What the new EU data protection rules mean for IT marketers
The new EU data protection laws are top of the agenda for IT buyers this year – find out what opportunities this presents for IT marketers
12:15
DACH Digital Marketing Trends
Germany remains one of the most difficult markets to run demand generation campaigns in across Europe. In this session, TechTarget will showcase its newly released 2017 media consumption survey results from the region – providing advice on how best to influence prospective customers here. Joining the session is Michael Bernau, from NetPress, to share successful campaign and content strategies their customers have employed in the region to drive better ROI.
12:30
What tactics are productive for Account Based Marketing (ABM)?
- How their marketing automation systems are playing a role in their ABM tactics
- How they are matching online data and traditional marketing tactics for appointment setting and event recruitment.
- Scalable ways data can lift ABM engagement rates, without burying marketers in account-by-account emails.
2017 is a “prove-it” year for first generation ABM strategies. Under the spotlight of sales attention, it is a great and risky moment. Moderated by Marketo’s VP of Marketing, this panel details the first successes and lessons of marketers in areas such as:
Hear from technology marketing experts
Michael Bernau
Director Business Development, NetPress
Brent Boswell
Vice President, EMEA
Bill Crowley
Senior Vice President, International, TechTarget
Bryan Glick
Head of EMEA Editorial, TechTarget
Alun Hunt
Global Marketing Director, Cintra Software and Services
Claire Marshall
EMEA Field Marketing Director, Dyn
Rakhee Pandya
Marketing Manager – Northern Europe, Arcserve
Alexander Pasch
Media Strategist, Schneider Electric
Mariëtte Pepping
Senior Digital Marketing Manager, ServiceNow
Francesca St John-Caleb
Marketing Specialist EMEA, Dyn
Liz Smyth
Area Vice President Marketing, EMEA, Marketo
Mathilde le Taillandier
Regional Marketing Director EMEA North West, Informatica
Yasmin Thompson
Director of Information Technology, The Church of England
Nicki Tucker
Demand Generation Manager, International, Rapid7
Venue
St Paul’s Aldersgate London
200 Aldersgate, St. Pauls, London EC1A 4HD
www.etcvenues.co.uk/venues/stpauls
Marketers think they have seen it all and know it all – the Summit is a reminder that we don’t!”
– Director of Marketing, Paxata
Contact
Sponsorship Opportunities
Looking to sponsor the Worldwide ROI Summit? Contact us or click here.
Jat Hayer
Director of Sales, EMEA
Resources for Marketers
Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget’s Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.
To see readily available content, visit our Resource Library.
Mktr2Mktr Blog
TechTarget’s blog, Mktr2Mktr, is technology marketers‘ connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget’s opinions, resources, and point of views on current marketing initiatives and strategies.
Please visit www.mktr2mktr.com to join the discussion.
